For some reason we kept seeing Micron as a copy of their competition, Intel. We had the perception that they made products that were similar in function but very different in quality. We found that, even though their resources didn’t allow them to innovate as much or as quickly as their competitors, they made the best they could out of what they had. They paid close attention to quality, and that has earned them a name in their industry. We also learned that the commitment they talk about in their webpage is actually true. They are really committed and involved in making the Chinese society a better place to live.

Another interesting point is we thought that by outsourcing to China, Micron would try to enter the market there; however, it seemed to us as if Micron only focused its effort on the US market.