Through our secondary research we developed the belief that this was a relatively small company, a perception that changed during the visit. Also, we thought that their commitment to quality consisted on testing their products to make sure they worked correctly, but we found that it goes far beyond testing. They produce most of the parts that they need to make their finalized products.

Also, it became obvious to us that companies do not say everything about them unless you ask. So, the “researcher” has to be more objective and persistent, in order to obtain a clearer, more real picture of the reality of the company. An example of this is that we obtained a SWOT analysis of the company before hand and in the actual visit they only focused on strengths and opportunities, but we knew that they also had threats and weaknesses.