Friday, July 16, 2010


Promotion was the most visible of the elements in the four P’s during our visit. The factories and administrative facilities had posters with the brand name, and products with the company logo were used by the employees. Other than that, the company doesn’t seem to do much advertising; apparently they rely on the quality of their products to do the marketing for them, which makes sense if we take into account that they don’t sell their goods to the final consumer but to other manufacture companies that will then market their product. In the end this is beneficial for MICRON because they obtain advertisement without having to pay for it. The consumer recognizes the company without the company having done much.

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